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"NEW LOOK" BRAND LAUNCH
INDIANAPOLIS INDIANS
PUBLIC
RELATIONS
INTERNAL TALKING POINTS
*available upon request*
BRAND COMMS STYLE GUIDE
*available upon request*
MEDIA OUTREACH
- IndyStar exclusive for
national reach
- SWING (launch event) closed to media; availability on Monday at 1 PM
ADDITIONAL ELEMENTS
SOCIAL MEDIA STRATEGY
- Launch teaser at 1 PM; limited window for negative reactions regarding nickname while garnering excitement for 9 PM announcement
- 2 weeks of exclusivity for branding elements and repetitive promotion of merchandise line
(lone opportunity for
revenue generation)
*additional information available upon request*
EVENT PROMOTION
INDIANAPOLIS INDIANS
Design by Levi Lennard
DINNER ON THE DIAMOND, A UNIQUE CULINARY EXPERIENCE, COMING TO VICTORY FIELD ON JUNE 5
The Indianapolis Indians, in conjunction with Victory Field Events, today announced that tickets are now on sale for Dinner on the Diamond, a unique, immersive culinary experience featuring a ballpark-inspired, five-course dinner hosted on the playing surface of Victory Field. The inaugural Dinner on the Diamond is set for 6 p.m. on Thursday, June 5, with a portion of the proceeds benefiting Indianapolis Indians Charities.
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